Atomium, Belgium’s own exposition building, has been given the form of an iron crystal, magnified 150,000 million times, 110 m (330 ft.) high, and with escalators between the different atoms.

Successful Swede in the world’s most topical country
 

In April Brussels becomes the world’s center. At that time Expo 58 opens, the first world exposition since 1939. It’s going to occupy an area 30 times the size of the world’s biggest square, Place de la Concorde in Paris. Here practically all nations of the world will exhibit their goods and show how far they have advanced socially, technically, scientifically and culturally. Sweden regrettably is not going to participate, but is taking an indirect active part in the enormous occasion. A big part of the exposition’s transports will be handled by Volvo trucks. Belgium is since 20 years ago one of Volvo’s biggest and best customers. Despite very strong competition, Volvo’s principal Belgian agent, Société Belge de Matériel Automobile S.A., has driven Volvo to a top position. Today Volvo is the leading diesel marque in the Starke-, Viking-, and Titan classes.

VOLVO
IN THE CENTER OF THE EYES OF THE WORLD